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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}[ interviewer ] how did you--how did you populate your shelves? How did you
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}decide or how did you get in contact with people who were making stuff that you liked?
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}or whatever? 
[ Olivera ] yeah, um it was 
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}it was this crazy thing called the internet! Um, and it really was like
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}craft had just kind of um started popping up
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}in, I'd say within the 5 years before--since like about 2000.
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}Um, people were really, there was like craft forums and sites about like
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}making your own things and, and selling them. So just like even turning
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}your um creative craft pursuits into small businesses
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}Um, so more people were doing that, and um, and this was definitely
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}the days before Etsy. Um, when I was first scouting around like Etsy didn't
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}exist. Um and I think like it
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}went into beta at some point during this uh
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}the process of like when we were looking for artists. And we're like, wow there's this crazy things called Etsy!
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}And um, so we found a lot of people through that, and uh 
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}I'll tell you a lot of other people were also like in, in my same
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}boat of being like naive and enthusiastic about this, like
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}none of us had a lot of business experience, so when I
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}contacted people and said like, 'hey I love your stuff. We're opening this store in Columbus, Ohio
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}um we'd love to carry your stuff on consignment. Would you be interested
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}in that? I can send you all the information.' Most of the time the responses were
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}an enthusiastic yes. Um which, yeah it's not that way today.
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}Now there's tons of stores in tons of cities, and uh tons
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}of consignment stores that don't pay their consigners. So it's really kinda of uh
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}yeah, it's, it's ruined the field for a lot of people that are trustworthy and do pay on time
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}um because--and I absolutely understand where artists are coming from. Um, they can't trust 
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}stores anymore. They can't trust that they're gonna get paid on time. Um but 
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}you know back in 2005, there was like maybe a half dozen stores like this. 
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}Um it was not, uh, yeah. It was just, it was a different field.
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}And so, um yeah. Everybody was like, 'yeah, we'll give it a shot! You know like, you're taking a risk, we'll take a 
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}risk with you!' And we kinda all too those risks together. Um and I, I think we
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}you know, we still have a good number of consigners that we had when we opened the door, um, that
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}we still carry their stuff years later. 
[ interviewer ] so you said that you went to books
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}becuase you weren't familiar so you just went to books are started readÐdid you find that this was
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}useful like in terms of finding models, or? 
[ olivera ] yeah, absolutely, um
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}I personally am too shy to approach like
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}mentors, potential mentors. Um that it just it didn't even occur to me
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}like when I was opening the business, like I should talk to some other business owners, like, um I
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}yeah, that was too, that would be too overwhelming for me. So yeah so I
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}turned to books. Um and I feel like it got us a good solid start.
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}Since the business has been in operation, um I feel like I've gotten great advice from other business owners.
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}Um and people have been very generous with their time and their
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}um you know sharing of their experiences and skills and that's been very helpful
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}um but yeah, in the beginning, I, I turned to what I knew: books.
 [ interviewer ] so
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}do you still actively um seek new um new
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}crafters? 
[   olivera   ] yeah, absolutely um 
[ interviewer ] do you still use Etsy?
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}[ olivera ] I do. Yeah, um I still use Etsy, I still uh
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}yeah look for new artists, um. I like, I like the randomness of it. Um, I do think
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}now unfortunately, like, it's populated with soÐit's great that it's populated
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}with so much stuff, um, but a lot of it is not necessarily 
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}in kind of the, the kinds of things that we carry. So I feel like before, it was easier, right? Uh
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}I would type in, oh we need birthday cards, "birthday card" um and like a half a dozen birthday cards that were perfect 
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}just immediately popped up. Um but now there might be two dozen um
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}perfect birthday cards but they're buried within a search of like 2,000 other items that aren't quite what 
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}we're looking for. Um, so I also ook to curated lists. I look to 
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}craft fairs, place that have already juried a certain selection of artists.
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}Um, for like craft fairs that kinda have like a similar aesthetic to we do. Um
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}'cause then I can look through their list of like 200 vendors and find good people. 
[ interviewer ] so what
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}what do you really look for, like what qualities do you look for?
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}You said about your aesthetic. How would you describe the aesthetic of Wholly Craft! and then I guess how do you
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}how do you determine like, 'I wanna carry that!' like
[ Olivera ] yeah
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}um that's tough. That's a really tough question. Um, I like things that are
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}I would say we bring in things that are..functional
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}um, fun, I always use 
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}that word to describe what we have. It's just fun things. Um things that are
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}quirky or make you laugh, or that there's something unexpected about them.
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}Um, and I
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}I don't know what makes that moment happen when I see something and I say like, 'Oh yes, this!'
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}Um that happens a lot, um but I don't know what it, I don't know what that little like
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}dose of magicÐand there isÐum that makes it like, this is perfect.
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}But um, you, and also I say, I should say like I sometimes say
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}this is perfect! Um and I love it and no one else does.
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}That's happens, I mean, that still happens plenty of times, um, we absolutely have things in the store that uh
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}sell very poorly that I just love! Um that we've just had forever
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}um, and but I don't know, in some way else I think it's like extra-special 
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}when somebody comes in and is like, "I love this!" and I'm like, "I do too!"
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}There's something to that, too. 
[ interviewer ] Um so you mentioned um
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}zines and stuff like that, and you have zines and then you also have the posters thata reÐcould you talk about
[   olivera   ] we do
[ interviewer ] can you talk about why
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}zines and talk maybe a little bit about the variety of posters that you have? 
[ olivera ] yeah um
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}I, I think the zines sorta come out of the same thing that all of this, this handmade movement
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}cam from, um, which is just uh looking for alternative channels to distribute 
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}your creative products. So I think that zines were just kind of a 
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}really natural fit for us at the beginning. It was um, you know, here's something that 
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}somebody made, here's something that sombody wrote. Um and that they are both working to just like put out
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}themselves. Um and distribute, you know, to, to other people themselves. So
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}um it was just a perfect fit. So we have, all sorts of zines, um, 
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}a little bit of everything. Um, I've looked to
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}at the beginning some of the like major zines distibutors like Microcosm, um
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}that they group together like hundreds, maybe even thousands, of uh different kinds of zines,
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}um and distribute them to like stores and zine libraries and places like that, um,
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}and then, and then we've been approached uh plenty of time by individual um zine makers
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}um to carry their things, too. So we do a little bit of both.
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}Yeah now we carry a little bit of books, um, we do carry the, carry the, uh, Celebrate 
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}People's History, um, poster series from Justseeds um
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}and, uh, that's great. We've alwasy carried those since the beginning, um,
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}and yeah, there are a couple little things like that that like we've always carried those, we've always had the zines,
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}um, and we've always carried the CrimethInc posters right behind the
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}counter, which are the uh um, like one is about like definitions of beauty 
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}and one is about definitions of gender. Um yeah it's like
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}"for every" oh "for every girl that throws out an Easy-Bake oven, there's a boy who picks one up,"
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}and it kinda starts along that. Um and, and we've always had those in the same place for all the years we've
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}been open, um, because I love people, that people always like read those
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}as they're standing up at the counter. Like, they say that's your best sales space. You know, like you should really be selling
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}things back there. Um these posters are dollar a piece, you know, like sure, we've sold lots over the years but
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}um it's more about, like, how many people have like stood there read that?
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}Um and people who you would not think of as like people who believe
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}in like, um, sort of have radical ideas about gender, you would not see that
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}if you see them. Um, they're like, 'that is so true! that--you know what
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}I'm gonna get one of those and put it up in my classroom!' Um and I love that! I love that! So like that, that
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{font:Arial}{size:14}{Plain}{textColor:65535, 65535, 65535}actually makes feel like we're, we're also still doing something good, so.
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